Through the Noise

Our Mission:

through the noise began in the first lockdown of 2020, when many were despairing for classical music.

Despite everything, we noticed some encouraging signs: classical streaming rocketed, especially amongst young people; BBC Radio 3 ratings were up; and live streams from orchestras and opera houses were drawing huge audiences. Classical music, against the odds, was reaching more people, in new and diverse ways.

We decided that this was a once-in-a-lifetime opportunity to be part of rebuilding our industry to be more positive, inclusive and outward-looking.